The Tile shop


Magazine Ads

In national magazines like Architectural Digest, Domino, House Beautiful and Luxe, I was challenged with writing headlines of just a few words that present The Tile Shop as the high-end tile retailer of choice.

home pages

Guiding customers through an expansive and elevated selection in an approachable way is a key element of creating home pages.


Paid and organic Pinterest campaigns garnered attention and effectively communicated new products, blog posts, and trends.


From kitchen trends to try now to mid-century modern style, writing and editing design posts on The Tile Shop’s blog has been a passion project of mine.

nesting tables

Located at the entrance of select stores, these trend tables use storytelling to get customers excited and inspired to choose tile.


The Tile Shop’s two most extensive design books and a designer collaboration catalog required a copy editor’s keen eye for detail.

digital landing pages

From the inspiration behind a designer collections to the journey of natural stone, each landing page tells a story.