The Tile shop

 

Magazine Ads

In national magazines like Architectural Digest, Domino, House Beautiful and Luxe, I was challenged with writing headlines of just a few words that present The Tile Shop as the high-end tile retailer of choice.

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home pages

Guiding customers through an expansive and elevated selection in an approachable way is a key element of creating home pages.

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pinterest

Paid and organic Pinterest campaigns garnered attention and effectively communicated new products, blog posts, and trends.

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blog

From kitchen trends to try now to mid-century modern style, writing and editing design posts on The Tile Shop’s blog has been a passion project of mine.

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nesting tables

Located at the entrance of select stores, these trend tables use storytelling to get customers excited and inspired to choose tile.

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catalogs

The Tile Shop’s two most extensive design books and a designer collaboration catalog required a copy editor’s keen eye for detail.

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digital landing pages

From the inspiration behind a designer collections to the journey of natural stone, each landing page tells a story.

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