RESUME

 

WORK EXPERIENCE

Radisson Hotel Group Americas, March 2020—Present

Copywriter

  • Lead copy strategy and creation for integrated B2C and B2B marketing campaigns and tailor omnichannel messages for distinct audiences and channels while maintaining a consistent brand voice and campaign tone

  • Collaborate with two designers and eight stakeholders to concept and refine strategies

  • Established tone of voice and messaging standards for two new brand introductions and a new social media account

  • Design and write Instagram stories, creating 450+ stories with 50,000+ organic impressions since taking over both roles in June 2020

  • Hosted “On the Road Again” as an on-camera travel ambassador, storytelling to bring destinations to life, generated 236 Instagram stories and 31,680 organic impressions

The Tile Shop, January 2018—February 2020

Marketing Copywriter

  • Established brand voice, copy standards, and workflow processes while writing and editing all consumer-facing content across digital, media, and in-store marketing 

  • Managed two junior copywriters

  • Led the launch and management of The Tile Shop’s blog, creating posts based on trends, product priorities, and SEO, amassed over 760,000 views and 5,000 subscriptions in the first year

  • Wrote interior design and educational content for website, email, social media, catalogs, digital and print ads, in-store signage, influencer relations, and product packaging

Kohl’s Department Stores, June 2010—December 2017

Social Media Copywriter, Digital Promotional Merchandising Coordinator

  • Concepted thematic stories and wrote engaging, sales-driving copy in the Kohl’s voice for all social media posts, including Facebook, Instagram, Twitter, YouTube, and Pinterest

  • Directly contributed to Instagram follower growth from 173,000 to one million in 1.5 years

  • Developed editorial headlines and supporting copy for landing pages, targeted direct mail, wedding registry catalogs, email subject lines, and geo-targeted mobile

  • Created personalized copy utilizing data and customer personas

 

What Would Kate Do?, January 2015—December 2017

Freelance Blogger/Contributor

  • Researched and wrote articles about Kate Middleton, incorporating SEO and affiliate links

  • First article written was chosen to be featured on StyleList network

  

EDUCATION

University of Minnesota, Twin Cities and Fundación Ortega y Gasset, Toledo, Spain

Bachelor of Arts in Journalism and Mass Communication and Spanish Studies

Honors Division, graduated summa cum laude, GPA 3.75

 

VOLUNTEER WORK

Ronald McDonald House Charities Upper Midwest, 2019—2020

Habitat Young Professionals, Milwaukee Chapter, 2015—2017

Communications Chair, Volunteer

Wrote, edited, and sent monthly emails and communicated with group members on social media in addition to participating in all planning, organizational, and event planning activities with other chair persons