Canada Campaign
This campaign was created to capture the pent-up demand for travel and the joy of its return. The creative tapped into this sentiment with direct messaging and versions targeted towards specific demographics.
treat yourself thursday
The brief for this new campaign was to brand a flash sale with an attractive offer. I chose the name to drive urgency, create ownership, and encourage impulse purchases. The promotion has become recurring due to its success.
CALA Campaign
Writing this targeted CALA (Central America and Latin America) campaign was an opportunity to better understand what creative speaks to this demographic and a chance to use my Spanish degree.
breakfast on us
Targeted towards business travelers returning to their routines, the Breakfast on Us campaign was a study in voice nuance because the creative had to be cohesive and specific to three separate brands at the same time.
on-camera work
In the summer and fall of 2021, I hosted our “On the Road Again” social media series where I traveled across America for three region-focused road trips and was the on-camera host for Instagram stories and videos.
hot hotel deals
A variety of destination ideas, a nod to spring break in the messaging, and illustrated visuals with motion brought this recurring Hot Hotel Deals campaign new life and set it apart from past promotions.