Each post tells a story, from fall apple-picking engagement to how to wear trendy sandals for summer, all while selling products to the 1 million+ Kohl’s Instagram followers.
Writing for Facebook meant considering a different audience and voice compared to Instagram. Clear, deliberate copy was key and ads with actionable items were performance drivers.
I loved writing for Pinterest because it combined long-form, description copy with short, snappy copy. The opportunity to create seasonal copy-centric campaigns was a highlight.
I wrote engaging, solution-based image copy for Kohl's Instagram stories with the ultimate goal of driving clicks and sales. It was an exciting chance to experiment with telling a cohesive story in short, 10-seconds-or-fewer snippets, challenging me to get a message across quickly, using emojis, hashtags, and tags to enhance the copy.