resume
WORK EXPERIENCE
Kohl’s Department Stores, Corporate Headquarters, June 2010—Present
Social Media Copywriter, Digital Promotional Merchandising Coordinator
In collaboration with art directors and designers, I concept stories and write engaging, sales-driving copy in the Kohl’s voice for all social media posts, including Facebook, Instagram, Twitter, YouTube, and Pinterest. I directly contributed to the growth of Instagram followers from 173,000 to nearly one million in a year and a half. As a marketing copywriter, I wrote headlines and copy for digital brand landing pages, targeted direct mail (including educational and onboarding pieces), editorial headlines for a wedding registry magazine/catalog, internal and corporate signage, email subject lines, and geo-targeted mobile notifications. On an incubator team, I created versioned copy based on customer personas and shopping behaviors for all company personalization initiatives utilizing data and analytics.
What Would Kate Do?, January 2015—Present
Freelance Blogger/Contributor
Concept, research, and write articles about Kate Middleton’s fashion and lifestyle (yes, guilty pleasure), incorporating SEO terms and relevant affiliate links. First article chosen to be featured on StyleList network
Pacific Prime, March 2013—January 2015
Freelance Writer
Developed content for four insurance company blogs on a range of topics such as health, wellness, food, travel, community interest, and beauty
AmeriCorps NCCC, 2008
Media Representative, Assistant Team Leader
Created and distributed press releases to generate nationwide media exposure, performed over 1800 hours of service in the Northeastern and Gulf regions with a team of ten people over ten months
Cazarin Web Group, 2007
Maple Grove, MN
Copywriting/Advertising Intern
Wrote SEO copy for B2C websites, generated client reports of site traffic and key word success
EDUCATION
University of Minnesota, Twin Cities and Fundación Ortega y Gasset, Toledo, Spain
Bachelor of Arts in Journalism and Mass Communication and Spanish Studies
Honors Division, graduated summa cum laude, GPA 3.75
SKILLS
Microsoft Office, InDesign, Photoshop, WordPress, AP style, SEO, press releases
VOLUNTEER WORK
2015—2017 Communications Chair for Milwaukee chapter of Habitat Young Professionals
Write, edit, and send monthly emails and communicate with members via social media channels