resume

WORK EXPERIENCE

Kohl’s Department Stores, Corporate Headquarters, June 2010—Present

Social Media Copywriter, Digital Promotional Merchandising Coordinator

In collaboration with art directors and designers, I concept stories and write engaging, sales-driving copy in the Kohl’s voice for all social media posts, including Facebook, Instagram, Twitter, YouTube, and Pinterest. I directly contributed to the growth of Instagram followers from 173,000 to nearly one million in a year and a half. As a marketing copywriter, I wrote headlines and copy for digital brand landing pages, targeted direct mail (including educational and onboarding pieces), editorial headlines for a wedding registry magazine/catalog, internal and corporate signage, email subject lines, and geo-targeted mobile notifications. On an incubator team, I created versioned copy based on customer personas and shopping behaviors for all company personalization initiatives utilizing data and analytics.

What Would Kate Do?, January 2015—Present

Freelance Blogger/Contributor

Concept, research, and write articles about Kate Middleton’s fashion and lifestyle (yes, guilty pleasure), incorporating SEO terms and relevant affiliate links. First article chosen to be featured on StyleList network

Pacific Prime, March 2013—January 2015

Freelance Writer

Developed content for four insurance company blogs on a range of topics such as health, wellness, food, travel, community interest, and beauty

AmeriCorps NCCC, 2008

Media Representative, Assistant Team Leader

Created and distributed press releases to generate nationwide media exposure, performed over 1800 hours of service in the Northeastern and Gulf regions with a team of ten people over ten months

Cazarin Web Group, 2007

Maple Grove, MN

Copywriting/Advertising Intern

Wrote SEO copy for B2C websites, generated client reports of site traffic and key word success

EDUCATION

University of Minnesota, Twin Cities and Fundación Ortega y Gasset, Toledo, Spain

Bachelor of Arts in Journalism and Mass Communication and Spanish Studies

Honors Division, graduated summa cum laude, GPA 3.75

SKILLS

Microsoft Office, InDesign, Photoshop, WordPress, AP style, SEO, press releases

VOLUNTEER WORK

2015—2017 Communications Chair for Milwaukee chapter of Habitat Young Professionals

Write, edit, and send monthly emails and communicate with members via social media channels