I write engaging, solution-based image copy for Kohl's Instagram stories with the ultimate goal of driving clicks and sales. This new feature has been a fascinating chance to experiment with telling a cohesive story in short, 10-seconds-or-fewer snippets, challenging me to get the message across in the clearest way possible using emojis, hashtags, and tags to enhance the copy.

Harvest Home Decor—Fall 2017

Five Fall Trends—Fall 2017

Feminine Details Trend—Summer 2017

Back-to-College In-Store Shopping—Summer 2017

Tie Dye Trend—Summer 2017

Back-to-College Home Sale—Fall 2017

3 Stripes, 6 Ways—Summer 2017

In-Store Boho Looks—Summer 2017

1 Million Instagram Followers—August 2017